Harris, Paul (9 July 2006). "The Menaissance: The American male is learning to flex his muscles again". London: Guardian. Archived from the original on 6 November 2022 . Retrieved 9 May 2009. From our body spray to our shower gels, our antiperspirants to our roll-ons, we’re doing everything we can to make sure no one gets left out of the attraction game. Boy, 12, Died After Spraying Deodorant: Lynx Aerosol Triggered Heart Condition In Daniel Hurley". News.sky.com. Archived from the original on 12 March 2009 . Retrieved 2009-05-09. Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year. [ citation needed] Marketing [ edit ]

The limited-edition product was made in collaboration with Swiss fragrance company Firmenich to come up with the unique AI generated scent.

Osborne, Grant (2 July 2002). "Unilever give Ego the Axe - will Lynx be next?". Base Notes. Archived from the original on 24 January 2023 . Retrieved 20 January 2022. All new LYNX Epic Fresh Bodyspray now features an epic long-lasting scent. Bust odour and smell refreshed for 48 hours. Our formula helps you feel fresher for longer. All day. All night. No matter what. You’re ready. Body spray brand Lynx has handed over its product development process to artificial intelligence to formulate its latest fragrance. From the 1990s, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2003, the advertising in the UK for the Pulse fragrance showed how it supposedly gave "geeky" men the confidence to woo women with dance. This was followed by Touch, Unlimited, [7] Clix, [8] and in 2007, Vice, [8] which was marketed on a theme of making "nice" women become "naughty". Due to trademark issues, Axe products are sold under the Lynx brand name in the UK, Ireland, Australia, and New Zealand.

Responsible Use". The Axe Effect. Archived from the original on 6 August 2009 . Retrieved 27 January 2010. New Lynx fragrance set to deliver 'Unlimited' sales". Unilever.co.uk. Archived from the original on 2 June 2009 . Retrieved 2009-05-09. Adverse publicity has been generated by the product's advertisements for encouraging sexual promiscuity and sexism. [9] The Campaign for a Commercial-Free Childhood claimed that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development." All new LYNX Epic Fresh Body Spray for men is our most iconic fresh fragrance. We take freshness to a whole new level. Let our 48-hour-High Definition Fragrance bust odour and invigorate your senses. Our vibrant Grapefruit & Tropical Pineapple Scent brings energy and a zest for life. Walk with confidence. Inspire devotion. Qadar, Sana (28 September 2007). "Teen burned in popular body spray stunt". CTV.ca. Archived from the original on 6 April 2012 . Retrieved 18 December 2016.

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Lynx A.I. Body Spray was developed using 46 terabytes of data, 6,000 ingredients and 3.5 million potential fragrance combinations to create one unique scent, according to the brand, which retails as Axe in certain markets. The new limited-edition fragrance has been developed to tap into Gen Z’s fascination with the world of tech and crypto, and drive excitement into the deodorants category. Rook Perfumes, meanwhile, offers Scent of the Metaverse. Described as the first NFT perfume ever created, the fragrance was inspired by “something that was familiar and unfamiliar at the same time”. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas.