In January 2014, Campbell announced that he was joining British GQ with a brief to conduct interviews with figures from "politics... sport, business, culture, (and) other aspects of life that I find interesting", succeeding Piers Morgan. In his role at GQ Campbell has interviewed a wide range of people, including Jose Mourinho, Raheem Sterling, Trent Alexander-Arnold, Mario Balotelli, Mo Farah and Usain Bolt from the world of sport and Tony Blair, Sadiq Khan, Nicola Sturgeon, George Osborne, John McDonnell, John Bercow, and Chuka Umunna from the world of politics, as well as conducting in-depth interviews with many other figures from public life, including Archbishop Justin Welby, Garry Kasparov and Rachel Riley. In 2017, he conducted an interview with Prince William. In March 2017, GQ began to film the interviews to use as part of their digital platform, beginning with an interview with Owen Jones, and then Tony Blair. When Jeremy Corbyn was interviewed for the magazine in late 2017, he did so on the condition that Campbell would not be the interviewer. [44] [45] [46] Williams, who was Campbell’s counterpart at the Foreign Office and was also a former political editor at the Daily Mirror, is quoted in the Chilcot report offering various media strategies. Alastair Campbell defends 'every word' of Iraq dossier". BBC News. BBC. 12 January 2011. Archived from the original on 15 January 2010 . Retrieved 29 January 2010.

Campbell is one of the few to emerge relatively unscathed from the report. Far from attempting to “sex up” up the dossier, Campbell comes across as one of the voices of reason. Scarlett emerges from the Chilcot report with his reputation badly damaged, mainly for failing to rein in some of the wilder conclusions by Blair in claiming that Saddam Hussein had weapons of mass destruction, the basis for going to war. Ryan, Anya (5 August 2022). "Comedian Grace Campbell, 'I don't give a f**k, I get that from my dad' ". Evening Standard . Retrieved 17 February 2023. In May 2012, Campbell took a role at PR agency Portland Communications, at the invitation of Tim Allan, a former adviser to Tony Blair. [39] [40] Along with Tony Blair, Campbell has also provided consultancy services to the government of Kazakhstan on "questions of social economic modernisation." [41] [42] [43]When Campbell was a boy, he would cross the county boundary to Lancashire to watch Burnley F.C. with his father. [82] He remains a lifelong Burnley supporter and writes about their exploits in a column titled "Turf Moor Diaries" for the FanHouse UK football blog. [83] He is regularly involved in events with the club. [84] He was heavily involved in rescuing the club from potential bankruptcy, gaining the support of many high-profile public figures. He was one of the founders of the University College of Football Business, based at Burnley's stadium. [85] He is also a fan of the rugby league club Keighley Cougars, it having been a childhood dream to play for the team. [86] Campbell, Alastair (23 May 2012). "Joining Portland". Portland Communications. Archived from the original on 27 May 2012 . Retrieved 5 July 2013. Campbell voted Labour in the 2019 general election, having been part of a failed tactical voting campaign aimed at preventing Johnson from winning a majority. [71] [78] Campbell, Alastair (7 June 2013). "Alistair Campbell: I feel for Stephen Fry. Nobody would wish depression on their worst enemy". The Independent. London. Archived from the original on 15 June 2013 . Retrieved 17 November 2013. Campbell was part of Tony Blair's core team that conducted the negotiations that led to the Good Friday Agreement in Northern Ireland, and he has been honoured by several Irish universities for his role in the peace process. He became a close friend of, among others, Martin McGuinness, and attended his funeral in 2017. It emerged McGuinness was helping Campbell with a novel which had an IRA active service unit as part of the plot.

Campbell wanted source revealed". BBC News. London: BBC. 22 September 2003. Archived from the original on 2 February 2011 . Retrieved 22 September 2013. You could fairly say of Campbell's period of tenure that it only accelerated a dance of death between media and government that had been going on in Britain since Suez. And yet the attitudes that dance has fostered - pathological arrogance on the part of the press, neurotic secretiveness from government - have done little to advance the democratic process. The Blair Years is essentially the account of an administration that, imagining it could control the domestic agenda, found instead that events from abroad could overwhelm it. The virtues of pride, aggression and solidarity forged in the heat of New Labour's difficult evolution proved pitifully inadequate to contain a neoconservative ally far more ruthless than itself. Facing the challenging question of how the west - and more importantly, the world - should deal with the murderous regime in Iraq, it was no longer enough to be on-message. Sadly for the lives of so many, it turns out you had to be right as well. The report heavily criticises the Ministry of Defence for sending troops into Iraq without proper equipment, such as vehicles tough enough to withstand explosive devices and sufficient helicopters for transporting troops around.Hoggart, Simon (26 July 2003). "Sooner or later, Campbell was going to lose it". The Guardian. London. Archived from the original on 8 January 2010 . Retrieved 19 July 2007. In 2019, he was appointed global ambassador to Australians for Mental Health, a new umbrella organisation fighting for better services. He made numerous media appearances and caused controversy by saying on the Australian version of Question Time, that Donald Trump and fellow populists were "sowing the seeds of fascism". [69]