The broader transformational changes that are often required in their business strategies require disruptive thinking if the goal is to continuously innovate and drive changes for regenerating the business. Christensen also noted that products considered as disruptive innovations tend to skip stages in the traditional product design and development process to quickly gain market traction and competitive advantage. While Christensen argued that disruptive innovations can hurt successful, well-managed companies, O'Ryan countered that "constructive" integration of existing, new, and forward-thinking innovation could improve the economic benefits of these same well-managed companies, once decision-making management understood the systemic benefits as a whole. The fears and insecurities that we carry around with us are invisible fences, carefully constructed and reinforced by the negativity of others, woven together to form an intimidating barbed-wire barrier that continues to imprison us.

In the technology mudslide hypothesis, Christensen differentiated disruptive innovation from sustaining innovation. Breakthroughs, by definition, run against the grain and almost always encounter scepticism and opposition.Smartphones were both a revolutionary (in the mobile phone industry) and disruptive innovation (displacing PDAs) as they were: generally more capable than earlier types of mobile phones, introduced and popularized entirely new services/markets that were exclusive to smartphones, had a secondary function as a PDA, and could leverage existing cellular data services and increased computing power to connect to and use the internet to a greater extent than that of a typical PDA (which were usually reliant on Wi-Fi and retained limited computing power).

The World Bank's 2019 World Development Report on The Changing Nature of Work [36] examines how technology shapes the relative demand for certain skills in labor markets and expands the reach of firms - robotics and digital technologies, for example, enable firms to automate, replacing labor with machines to become more efficient, and innovate, expanding the number of tasks and products. In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. High technology becomes regular technology, with more efficient versions fitting the same support net.Exploring the Boundary Conditions of Disruption: Large Firms and New Product Introduction With a Potentially Disruptive Technology in the Industrial Robotics Industry". W.Chan Kim and Renée Mauborgne, the authors of Blue Ocean Strategy, also published a book in 2023, Beyond Disruption, criticizing disruptive innovation for the social costs it tends to incur. With the right incentives on offer, you may just find that a competition unearths unexpected creativity in the office. Middle managers play an important role in long term sustainability of any firm and thus have been studied to have a proactive role in exploitation of the disruptive innovation process. Both challenge the status quo, but one can imply small or significant changes while the other shifts in a new direction.

The final example on this list of disruptive companies, Wikipedia fundamentally altered how many of us look for information. In my view, no one is better equipped to take the reins of transformational leadership than family businesses.

CRT technologies did improve in the late 1990s with advances like true-flat panels and digital controls; these updates were not enough to prevent CRTs from being displaced by flat-panel LCD displays. The first option is an evolutionary innovation, consisting of incremental changes, introducing improvements, and increasing quality.