presents a detailed analysis of the use of video images to advancethe objectives of activist organizations ranging from little-known groups like the Allegheny County Non-violent Action Group to the internationally recognizable Earth First!

Hand (2012) argues that we live in the age of “ubiquitous photography,” which is also underlined by statistics: Each day people upload 300 million photos to Facebook, and 95 million photos to Instagram ( Stout 2019).Social media sites are ideal platforms for this strategy as they provide an opportunity for candidates to create their own personal profiles and address their followers directly ( Enli and Skogerbø 2013). On the other hand, we expect that on Facebook the individualization dimension of personalization will be more frequently used and stimulate higher user engagement, while on Instagram the privatization dimension is the more popular.

While we expect that on both platforms visuals are primarily used for candidate personalization, based on the differences discussed above, we assume that visual political communication on Instagram is more informal and thereby more focused on the privatization dimension of personalization than on Facebook (H2), while on Instagram images should be used to display more informal aspects of candidates’ life, relevant to the individualization dimension of personalization (H3). On Facebook, triggering user engagement is a strategic goal in itself, as reactions, comments, and shares can significantly increase the visibility of a particular post due to both the virality based dissemination logic of the platform ( Bene 2017) and the engagement-centric operation of the filtering algorithm ( Bucher 2012). Overall, on Facebook, 66 percent of images can be considered personalized in terms of containing self-made and/or candidate-focused pictures, while on Instagram this is true for 95 percent of the posts. One of which looks at Great Walls and explores people’s relationships with walls and why many hate some walls, such as Trump’s wall, but love others, such as the Great Wall of China. activists occupying trees to stop logging, radical environmentalists increasingly rely upon attracting mass media coverage to gain visibility and public support.Text carries additional information beyond the pictures in almost half of the posts on Facebook, while on Instagram it usually only accompanies pictures without any meaningful contribution. President Donald Trump meets with Canadian Prime Minister Justin Trudeau at the White House in February 2017. The interesting thing here is that they didn’t get rid of the previous law, so you were simultaneously required to wear and not wear a mask!

Compared with written or spoken texts, people tend to believe more what they see, and visuals are easier to remember because they can transmit more specific messages that are more difficult to grasp in verbal communication ( Grabe and Bucy 2009). Our article aims to address this gap and highlights visual tools that are applied to personalize political communication. The idea of a specific productivity which is inherent to the authorial portrait is largely based on its affiliation with the paramedial apparatus of a book; it was only through its epi- or perimedial use that the portrait of the scholar underwent a functional transformation. Having taught both environmental resource courses in a geography program and environmental reporting classes in journalism schools, I believe this text could be used to challenge students in a wide array of courses. Hence, it is highly important to investigate how voters respond to candidates’ visual communication on social media.It won the Best Book Award 2022 from the International Political Sociology section of the International Studies Association and was shortlisted for the Susan Strange Best Book Award 2021 of the British International Studies Association. Eine Publikation, die mit informierten und detaillierten Beiträgen der Komplexität des Themas bestens Rechnung trägt. The Pensive Photograph as Agent: What Can Non-Illustrative Images Do to Galvanize Public Support for Climate Change Action? Based on the conceptualization discussed above, we argue that individualization relates to the more formal political work of the candidates, while privatization has an informal character.

Following the example of Barack Obama and others, many politicians have embraced the use of selfies and social media films to attempt to ingratiate themselves with the electorate. Beyond the rhetorical power of image events, DeLuca also shows how they create opportunities for a politics that does not rely on centralized leadership or universal metanarratives.

Despite the wider choice available to users, “like” remained the dominant form of reaction on Facebook, as during the Hungarian campaign, 88 percent of all reactions entailed liking ( Bene and Farkas 2018). Visuals have always been part of political communication; they have just become even more important with technological advances: from the printed press to the television, and finally the Internet.