What is the Great Reset?: A Blatant Propaganda Video by the World Economic Forum | The Vigilant Citizen 4 February 2021 Bernays once engineered a "pancake breakfast" with vaudevillians for Calvin Coolidge in what is widely considered one of the first overt publicity stunts for a US president.

To stand out from competitors. If businesses compete to have the lowest price, there is eventually no more profit margin. Public relations allows them to instead compete based on values. Let me put this in a more simple way… For politics. He believed that politicians had a duty to be leaders, not just followers of popular opinion. And the most effective way to lead public thought is not with direct argument, but using propaganda techniques like dramatic demonstration and group association. While communication methods change over time, the core techniques of propaganda will continue to stay the same. Because people continue to have the same human needs, join groups, and follow leaders. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. [1] The claims may all be true, but they are in direct conflict with the claims of other piano manufacturers, and in indirect competition with the claims of a radio or a motor car, each competing for the consumer's dollar.

For social change. Women only received the right to vote in 1920, a few years before Propaganda was published. However, women’s organizations had already been effective in creating many social changes: more welfare laws, the 8-hour workday, and prohibition of alcohol. (TheMobMuseum.org) And our extensive examination of 25 years of propaganda war against Hillary Clinton – Death by Propaganda

Bernays helped to convince the American public that water fluoridation was safe and beneficial to human health. [2] Food editBernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. After his semi-retirement in the 1960s, he worked with the pro-health anti-smoking lawyer John Banzhaf's group, ASH and supported other anti-smoking campaigns.

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented. [2] If, for instance, I want to sell pianos, it is not sufficient to blanket the country with a direct appeal, such as: Bernays applied Freud's observations to convince the public, among other things, that bacon and eggs was the true all-American breakfast. [3] Political propaganda edit For example, imagine a real estate agent kept hearing that a certain house was too expensive. What they could try is taking clients to see a much more expensive mansion beforehand. Afterwards, the second house would feel cheaper by comparison. This is what Cialdini means by setting a “psychological frame.”Dramatic demonstrations. Bernays is always talking about organizing public events that demonstrate the point you want to make, instead of giving people a rational argument. Here’s a great example I read in a recent book on sales: in 1854 Elisha Otis invented a new elevator safety system, but it wouldn’t sell. So he demonstrated it at an exhibit by cutting the rope holding the elevator… while he was still standing on it! Public relations offers many benefits for businesses: protecting their reputation, finding new customers, and standing out from competition. Selling what you stand for, or communicating your values, gives some people a powerful reason to buy your product. 4. High-Spotting: Focusing public attention on certain spots and away from others In 1915, to prepare for the Ballets Russes' US tour, Sergei Diaghilev hired Bernays to convince American magazines to publish articles telling readers that ballet is fun to watch. Professor Robert Cialdini is probably the world’s #1 expert on the psychology of influence. In his book Pre-suasion, he agrees that rational argument is usually not very persuasive. Instead, we need to pointing people’s attention in the right direction and set the right “psychological frame” for our message. The best pieces are selected from the local competitions for entry in the national contest. This is held annually at an important art gallery in New York, whose prestige with that of the distinguished judges, establishes the contest as a serious art event.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. The great enemy of any attempt to change men’s habits is inertia. Civilization is limited by intertia. [2] School superintendents and teachers throughout the country were glad to encourage the movement as an educational aid for schools. Practice among school children as part of their art courses was stimulated. Contests were held between schools, between school districts and between cities. If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. His mind retains the patterns which have been stamped on it by the group influences. A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.”

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind. [1]