It’s important to avoid concealer that clashes with your natural skin or undertone. A cool concealer on a warm undertone can make skin look pale and chalky, while a warm concealer on a cool undertone can make skin look orange. Concealer to cover imperfections When choosing a concealer shade, first determine whether your skin tone is fair, light, medium, or dark. Cleanse your skin of all products, find a room with natural light, then use a mirror to examine your jawline and determine your surface skin colour. What is my undertone? Finish: For dark circles and under eye discoloration, "look for concealers that have radiant or luminizing formulas," says Whelan. For acne and dark spots, look for long-lasting matte finish that will stay in place all day. For mature skin, steer away from anything shimmery or too heavy, which "will look unnatural," cautions Whelan. Instead, choose a medium coverage liquid concealer and apply sparingly.

The trained No7 advisor places the unique device on the jaw-line and takes two readings. Using a series of coloured and ultraviolet lights the device assesses the colour values of facial skin and matches them to one of the 17 skin-true foundation shades, available across the range of No7 foundations and now concealers.To find your ideal shade of foundation and concealer partner, the No7 Match Made Service involves just two simple steps: A consultation with the No7 advisor then pinpoints exactly what the foundation needs to do in terms of texture, benefits and finish, narrowing the search down to a single product: your dream No7 foundation. This is then complemented with just the right concealer. Alternatively, determine whether silver or gold jewellery best complements your skin. Silver jewellery better complements cool undertones and gold jewellery better complements warm undertones. No7 is the UK’s leading skincare brand, available exclusively at Boots. The ambition of No7’s brand campaign is to allow women to tell their story through their own voice, and encourage other women to experience it too. It is a real celebration of British beauty, inspiring women to experience their ‘Ta Dah!’ moment. With no air-brushing or re-touching, the campaign shows the range of positive looks and emotions women can experience.

Looking for the perfect present? Say hello to our beauty bundles. From everyday essentials to tanning must-haves, there’s something for everyone in the No7 collection. Concealer is a beauty essential for 80% of women but only half believe it matches their skin tone [2]. In response to this, No7 has created a range of concealers that are in line with No7’s palette of skin true shades [3] and supported by the colour matching technology, to ensure women can now find the exact shade of concealer to match their foundation and skin tone.Ensure application is smooth and even using our beauty tools, including brow, contour and face brushes. Once you’re done and dusted, why not spot clean your brush using our No7 brush cleaner? Product can cake and dry in the bristles, so it’s really important to keep on top of your cleaning routine. Once you’ve supercharged your regime, dive into our collection of No7 make-up. Discover your perfect shade of foundation, add a pop of colour to your pout or achieve a timeless smoky eye using our all-time beauty favourites. Plus, our wide selection of eye shadow makes it easy to emulate trends – whether it be summer hues or winter warmers, there’s something to suit every season. The No7 Match Made Service launched on the 29 August 2012 and is available in 668 Boots stores across the UK. The range of unique No7 foundation shades were developed after Boots scientists measured the exact skin colour of over 2,000 British women. A No7 advisor will advise on the range of texture, benefits and finishes available from the No7 foundation collection.

To hide imperfections and blemishes, concealer should match your skin tone and undertone, seamlessly blending into the skin. To reduce the appearance of dark circles, though, apply a concealer that is 1 shade lighter than your skin tone. Concealer to highlight and contour Concealer is an essential step in any makeup routine, covering up imperfections, spots, blemishes, and dark circles to create smooth, even-looking skin – but concealer can only work its magic if the colour matches your skin tone and undertone. Keep reading to discover how to choose a concealer shade that complements your skin, as we explain how to find your undertone and match it to the right concealer colour. What is my skin tone?

Containing vitamin E to care for the skin, allantoin to soothe the skin and its powders will help keep skin shine free all day, rose oil to moisturise, the New No7 Match Made Concealers are available in 17 shades to complement each of the foundation colours. Covering any flaws, blemishes and age spots it will provide coverage for up to 16 hours, achieving long-lasting and a beautifully even skin tone. Skin tone refers to the amount of melanin (the pigment that gives skin its colour) in the top layer of your skin. While your natural skin tone is genetic, exposure to the sun can increase melanin production and alter your skin tone temporarily. The No7 team continues to invest in groundbreaking research and development and our international team are responding to the ever changing needs of its millions of customers every day. From No7’s range of clinically proven anti-ageing serums, to the breakthrough No7 Match Made Service, No7 customers believe in the power of our products as much as we do. A full coverage with a weightless feel and natural flawless finish for a beautifully even skin tone. The creamy formulation is lightweight, sweat-proof, transfer-proof and humidity-resistant and won’t crease or settle. Embrace the day with confidence with our long-wearing No7 Stay Perfect Concealer - an ultra life-proof concealer which you can rely on for results which last. Expertly formulated to provide up to 24-hour wear, the easy to blend semi-matte formulation effortlessly conceals the appearance of under eye dark circles, blemishes, fine lines and pores in an instant, with no compromise on comfort.