Silver: It's the third most popular vehicle color and is linked to a sense of innovation and modernity. High-tech products are often silver, so the color is often seen as new, modern, and cutting-edge. Kiderra, Inga (Winter 2000). "Scoring Points". USC Trojan Family Magazine. Archived from the original on March 14, 2007 . Retrieved March 13, 2007. O’Connor Z. Colour psychology and colour therapy: Caveat emptor. Color Res Appl. 2011;36(3):229-234. doi:10.1002/col.20597 a b c d e Singh S (2006). "Impact of color on marketing". Management Decision. 44 (6): 783–789. doi: 10.1108/00251740610673332.

Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2] Although color associations can vary contextually between cultures, color preference is thought to be relatively uniform across gender and race. [3] Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing. Recent work in marketing has shown that color can be used to communicate brand personality. [41] Blue streetlights believed to prevent suicides, street crime". The Seattle Times. 2008-12-11. Archived from the original on September 13, 2010.

According to the embodied and referential theory of color, [13] [14] [15] color can convey two types of meaning that uniquely stimulate and shape consumer preferences and behaviors. a b Brueggemann, Tom (June 14, 2020). " 'Psycho' Turns 60 This Week: How the 1960 Release Created an Iconic Film". Indiewire. Shimbun Y (December 10, 2008). "Blue streetlights may prevent crime, suicide". Archived from the original on 2009-10-09 . Retrieved 2010-02-18.

Fiennes, Sophie (director); Žižek, Slavoj (writer/narrator) (2006). The Pervert's Guide to Cinema (documentary). Amoeba Film. The 33rd Academy Awards (1961) Nominees and Winners". Academy of Motion Picture Arts and Sciences . Retrieved May 4, 2015. Lamancusa K. "Emotional Reactions to Color". Creative Latitude. Archived from the original on 2016-03-11 . Retrieved 2016-03-30. At the turn of the 20th century, white was widely used in hospitals. In 1914, a surgeon in a San Francisco hospital, Harry Sherman, adopted green, "the complementary colour to hemoglobin" to avoid dazzle. This was adopted by a number of other American hospitals in the following decades. At around the same time, architect William Ludlow began to advocate pale pastel blues and greens in hospitals for therapeutic purposes and advising that "white is negative". In 1930, Dr. Charles Ireland of Guy's Hospital in London wrote Colour and Cancer, a book advocating the use of concentrated doses of colored light for treating cancer. The practice of using color in hospitals became widespread in the 1930s, particularly promoted by Faber Birren, who established himself as an "industrial color consultant" in 1934 and advised that an environment of soft colors, especially green, would be soothing for patients. [82]Hartl, John (July 14, 2005). " 'Chocolate Factory' is a tasty surprise". msnbc. Archived from the original on May 23, 2020 . Retrieved November 11, 2019. Winecoff, Charles (1996). Split Image: The Life of Anthony Perkins. New York: Dutton. ISBN 0-525-94064-2. Labrecque, Lauren Isabelle (2010). "The marketer's prismatic palette: Essays on the importance of color in marketing with implications for brand personality". Doctoral Dissertations Available from Proquest .AAI3409617.: 1–147. Psycho is based on Robert Bloch's 1959 novel of the same name, loosely inspired by the case of convicted Wisconsin murderer and grave robber Ed Gein. [14] Both Gein, who lived only 40 miles (64km) from Bloch, and the story's protagonist Norman Bates, were solitary murderers in isolated rural locations. Each had deceased, domineering mothers, had sealed off a room in their home as a shrine to them, and dressed in women's clothes. Gein was apprehended after killing only twice. [15] [16] The Psycho set on the Universal Studios Lot, featuring a Ford Custom 300 similar to that driven by Janet Leigh in the film, is now part of the studio tour at the Universal Studios Hollywood theme park. Did they honestly think Vince Vaughn was going to be as good or better than Perkins? Are you kidding? Ann Heche, with her short mannish-haircut, is going to be better than Leigh? I don't think so!