However, after reading this for a third time already, and also considering I’ve been working in an environment where I was trained extensively in all matters of communication, I can’t really blame the book for not telling me something new. What made me about apoplectic is that his fifth edition continues his inaccurate presentation of the Catherine Genovese myth despite that it has been widely discredited.

Ebooks fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook). Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. We work closely with publishers and authors to ensure that we offer the best books on the market for your child.Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. A very enjoyable read, should leave you much more aware of how you're being played next time you're in the market for a used car. This book has a lot in common with Daniel Kahnemans’ “Thinking, fast and slow” which is one of my favorite books of all time. Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.

I believe the author became confused in his advanced age and accidentally published the same book from 40 years ago again. Influence describes the six categories of techniques that have the potential to influence us without our conscious awareness. Cialdini sheds some light on these differences by pointing out some other areas where our thoughts don't match our actions, and explaining the unconscious shortcuts we use to help us function in our daily lives.It's like listening to an elderly relative tell a story where the voice in your head is saying "just get on with it! However, if the incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. I tired one of his techniques on a colleague I had been chasing for week, and it worked like a charm within an hour, so 1 for 1.

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.People are familiar with many of the advertising tactics, such as posing an attractive model next to a car or using celebrity spokespersons to promote their product.