Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test. APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS.

SPREAD. SPREAD AND APPLY THE REMAINING PRODUCT ALL OVER THE HAIR AND LEAVE TO DEVELOP FOR 45 MINUTES. BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. CHOOSE WHICH OF THE FOLLOWING TWO METHODS IS THE MOST SUITABLE FOR YOU:

OPTION 2 – IF YOU’RE COLOURING YOUR HAIR FOR THE FIRST TIME, OR YOUR HAIR HAS NOT BEEN COLOURED IN THE PAST 3 MONTHS, OR YOU ARE RADICALLY CHANGING THE COLOUR OF YOUR HAIR. If the colour of the lengths and ends is missing reflect: leave on for 20 minutes and then take through to the lengths and ends for 15 minutes. Dioxide • 2,4-Diaminophenoxyethanol Hcl • M-Aminophenol • P-Aminophenol • 2-Amino-3-Hydroxypyridine •

Polyquaternium-22 • Ethanolamine • Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate • Ci 77891 / Titanium description":"Hot days, balmy nights… Sweating it out with heated styling tools? No thanks. Look chic all summer – sans tools - with these three easy styles." SQUEEZE THE WHOLE TUBE OF COLOURANT CRÈME (1) INTO THE DEVELOPER CRÈME BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING.Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects. Benzyl Alcohol • Isopropyl Alcohol • Isoeugenol • 2-Oleamido-1,3-Octadecanediol • Caprylyl Glycol • Cetrimonium Step 1: Apply our Excellence hair dye, starting from roots to the ends of the hair. Leave in for 30 minutes and rinse out throroughly.

Carboxamide Mea • Phosphoric Acid • Ceteareth-25 • Tetrasodium Etidronate • Tetrasodium Pyrophosphate • Natural shades, and fashion shades in combination with natural shades will achieve 100% grey coverage. Phenoxyethanol • Acetic Acid • Peg-150 Distearate • Trideceth-5 • Trideceth-6 • Trideceth-10 • Panthenol • Linalool • INGREDIENTS: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12 • ETHANOLAMINE • OLETH-30 • LAURIC ACID • POLYQUATERNIUM-6 • GLYCOL DISTEARATE • TOLUENE-2,5-DIAMINE • HEXADIMETHRINE CHLORIDE • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CI 77491 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • 2,4-DIAMINOPHENOXYETHANOL HCl • m-AMINOPHENOL • ASCORBIC ACID • MICA • THIOLACTIC ACID • THIOGLYCERIN • 2-METHYLRESORCINOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • CARBOMER • RESORCINOL • EDTA • PARFUM / FRAGRANCE (F.I.L. C199653/1). Developer Creme: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169/25

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For even longer lasting hair colour, be sure to use our Colour Protect hair carespecially designed for coloured hair.

If the colour of the lengths and ends is only slightly faded: take through to the lengths and ends 5 minutes before the end of the development time.

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Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2) N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate • Proline • P-Phenylenediamine • Carbomer • Threonine •