Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. Premium brewed coffee with creamy milk and smooth chocolate, supercharged with our energy blend for a Mocha coffee energy drink done the Monster way. Aussie Lemonade style (Juiced line, blue can with yellow logo and artwork featuring a variety of sea creatures. For example, in August 2012, the Beastie Boys filed a lawsuit against the company for copyright infringement over Monster's use of their music played by Z-Trip in an online campaign.

C., [91] [85] a small root beer brewery, insisting the use of "beast" in the company name encroached on Monster's trademark slogan, "Unleash the Beast".S. Freedom of Information Act revealed that from 2003 to 2012 the Food and Drug Administration (FDA) had received reports of five deaths occurring after drinking Monster Energy.

Monster has also sponsored other rally drivers and motocross riders: Ken Block, Liam Doran, Nani Roma, Jeremy McGrath, Chad Reed, Ryan Villopoto, Nate Adams, Taka Higashino, and Carmichael. These moves are a response to a modern trend—the rise of stronger and stronger drinks—but also part of a pattern that dates back over a century. They’re moving away from sugar, synthetic, and ultra-processed ingredients to seek out cleaner, ‘better for you,’ and lower-calorie products. In August 2017, Monster renewed a sponsorship with mixed martial arts champion Conor McGregor; they are also endorsed by Cain Velasquez and Jon "Bones" Jones.

If you’ve ever dreamed of guzzling liquified, caffeinated watermelon Jolly Ranchers, this is the best Monster flavor for you. It’s informing them as to why a cup of coffee or tea might be better than an energy drink,” she says.

Because of the low sugar levels and our natural blend of caffeine, L-theanine, electrolytes, and vitamin C, you get the uplift but not the crash,” he says. There’s nothing wrong with some caffeine and sugar, but having lower amounts than other offerings doesn’t make it ‘healthy’ any more than adding nutrients does,” he says. We tried another watermelon Monster, the Monster Reserve Watermelon, but thought it had a medicinal, Red Bull sort of flavor that we didn’t detect here. In April 2023, Monster Beverage Corporation sued independent videogame developer Glowstick Entertainment for their horror party game Dark Deception: Monsters and Mortals. If it wasn’t in a gigantic can with that horror movie-looking M emblazoned on it, I wouldn’t even know it was an energy drink at all.

But even as a proud Monster Monster, I’m compelled to point out that some varieties are much better than others. This in turn triggers the adrenal glands to produce adrenaline and cortisol, both of which make us feel alert and capable. Funny enough, this is Monster’s newest flavor (it rolled out in March 2023), but as a person who pines for the ‘90s, this sends me back to a time when Snapple ruled everything around me and Tupac was still alive. In June 2015, Monster agreed to a sponsorship deal with Zayat Stables to sponsor the race horse American Pharoah, rumored to be the largest single-horse advertising sponsorship to-date.