Key Ingredients: Tetrapotassium Pyrophosphate, PVP, Hydrolyzed Pearl, Maris Salt, Camellia Sinensis Leaf Extract, Lavandula Angustifolia Oil, Chamomilla Recutita Extract, Salvia Officinalis Extract, Papain.

Our curated Collection of Ayurvedic knowledge for you. We at Dabur are working towards helping people lead a healthy and balanced life. Their toothpastes enable the remineralisation of essential minerals on your enamel and are clinically proven to reduce plaque as early as ten days (about 1 and a half weeks) of usage. The brand is committed to providing quality oral care products that promote healthy teeth and gums.They offer a range of products to help maintain healthy teeth and gums, including toothpaste, mouthwash, and toothbrushes. Each product is designed to work together to improve oral health and prevent gum problems.

With increasing awareness on the harmful effects of Sulfates our body, the demand for SLS Free toothpaste products have reached an all-time high! Why? Because Sodium Lauryl Sulfate or SLS is a dangerous chemical that is used in more than 80% of toothpaste brands across the world and is linked to oral sores and allergic reactions. Oral-B does have a few variants like Extra White, Pro Expert Deep Clean, Gum and Enamel repair and the like. One of the key features of Pepsodent is their in-house sensitive mineral active formula that ensures that the tooth enamel sensitivity is controlled. Before the entry of Patanjali into the market, the family category was holding on to its rank as the most valued category of toothpaste, with a market share of over 35 percent. However, the emergence and the sudden prominence of ayurvedic and herbal toothpastes have shifted the market trends in India, pushing the family category to 32 percent. Patanjali and Dabur together hold over 75 percent of the toothpaste market share in India. MNCs such as CPIL and HUL lost their market shares to domestic players in the market, which also led to the introduction of the Ved Shakti Portfolio (CPIL) to recover the lost shares. Toothpaste Buying Guide How to choose the best toothpaste?The inclusion of carefully chosen herbal ingredients imparts a refreshing taste and aroma, making your daily dental care routine more enjoyable by awakening your senses with lively flavors. Since its launch in 1992, Pepsodent has set the standard of being the benchmark for oral care in India. It is another brand under the of the conglomerate, Unilever. Their toothpastes use herbal ingredients, including triclosan, zinc and micro granule formula giving you fresher breath, germ-free teeth and strong gums. In the 1800s, toothpaste was sold in jars instead of tubes. The first toothpaste tube was invented in 1892 by Dr. Washington Sheffield. Sensodyne is a trusted brand that has been recommended by dentists for decades to help those with sensitive teeth maintain good oral health. The toothpastes’ refreshing taste and long-lasting effects make it a go-to choicefor maintaining oral hygiene.

The top toothpaste brands in India include Colgate, Closeup, Sensodyne, Dabur Red, and Pepsodent, among others. These brands are known for their effective formulations, superior quality, and trusted reputation in the market.

Value for money

Biotique is an Ayurvedic brand that was founded on the principles of using natural ingredients and traditional methods to create effective and safe beauty and skincare products. They primarily source their ingredients from sustainable sources and use the original recipes of the founder Vinita Jain. Perfora is a popular toothpaste brand that has been trusted by consumers for years. With its unique formula, Perfora promises to provide effective cleaning and protection for teeth and gums. The toothpaste contains fluoride, which helps prevent cavities and strengthens tooth enamel. Throughout the years, Colgate has grown to be synonymous with toothpaste in most minds. It has a stronghold on the Indian market and experienced a huge milestone in 1999: when it became the highest selling brand in the world! The reasons for their growth can be attributed to the expansive range of toothpastes available, all tailored to suit distinctive needs that differ from the consumers aged from young adults all the way down to children.

The reason why SLS is commonly used in hygiene-related products like a toothpaste is for its foaming properties. Sodium Lauryl Sulfate is responsible for creating that cloudy foam in your mouth when you start brushing. Many people believe that this foaming action is what keeps your mouth clean. However, experts proved this wrong and even suggested that SLS can ruin the tooth enamel and increase the risk of hypersensitivity. Biotique uses natural and organic ingredients in all its products. The brand sources its ingredients from sustainable sources and uses traditional Ayurvedic methods to create its products.

The natural ingredients used in Patanjali toothpastes guarantee the reduction of toothaches and guard the enamel from corrosion. Sensodyne is a leading toothpaste brand, which focuses on teeth sensitivity issues. It has recently made its most popular product – Sensodyne Fresh Mint into SLS-free toothpaste. Along with reducing the sensitivity and keeping your mouth smelling fresh, the product also assures you of safe brushing experience. Their toothpastes primarily focus on five dental problems: gum protection, anti-sensitivity, fresh breath, teeth whitening and plaque removal. Glister is a popular toothpaste brand known for its advanced dental care formulas. Its ingredients include fluoride, which helps prevent tooth decay and strengthens enamel. Glister also contains gentle abrasives that remove surface stains and leave teeth looking brighter.