A group of scientists at the Massachusetts Institute of Technology dug deep into the science by devisingan Oreometer, a device designed to split the iconic Oreo cookie with a specific amount of force. The goal was to create a perfect split every single time: one side a clean cookie, the other side with all the filling. Within The Lab, there will be five dedicated customisation stations where guests can watch the creativity unfold, as the customisers work their magic. Held in London’s Soho, a hotspot for creativity and design, visitors will be transported into a world which turns the everyday into the extraordinary, the moment they step through the door. In my mind, the perfect twist absolutely results in one clean cookie and one creme-y one. Isn't that the whole premise behind a Double Stuf Oreo — that a higher creme-to-cookie ratio is better? When I twist open an Oreo, I know I'll be able to enjoy a creme-free cookie and a creme-loaded cookie. I enjoy the juxtaposition. Balance in all things.

Oreo: Is There a Right Way? | POPSUGAR Food How to Eat an Oreo: Is There a Right Way? | POPSUGAR Food

Mondelez is bringing a twist to the Biscuit category this summer with the launch of new Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry. One day, just doing experiments, and, all of a sudden we realizedthat this machine would be perfect for opening Oreosbecause it already has…the fluid in the center, and then these two discs are like the same geometry as an Oreo," she said. We had expected an effect based on size,” Owens says. “If there was more cream between layers, it should be easier to deform. But that’s not actually the case.” Here, blank notepads, water bottles and t-shirts will be given a customised makeover that transforms them into a uniquely styled accessory. The understanding gained from the properties of Oreo cream could potentially be applied to the design of other complex fluid materials.Aina Fontich, a freelance graphic designer, specialising in bold compositions, bright colours, and kitsch art. The researchers also measured the torque required to twist open an Oreo, and found it to be similar to the torque required to turn a doorknob and about 1/10th what’s needed to twist open a bottlecap. The cream’s failure stress — i.e. the force per area required to get the cream to flow, or deform — is twice that of cream cheese and peanut butter, and about the same magnitude as mozzarella cheese. Judging from the cream’s response to stress, the team classifies its texture as “mushy,” rather than brittle, tough, or rubbery. My 3D printing fluids are in the same class of materials as Oreo cream,” she says. “So, this new understanding can help me better design ink when I’m trying to print flexible electronics from a slurry of carbon nanotubes, because they deform in almost exactly the same way.” This September, the World’s no.1 cookie brand* is twisting up the ordinary, as it opens the doors to The OREO Twists Lab. The two-day event, fronted by a collective of artists, from airbrushers and painters to illustrators, will give attendees the chance to see their chosen items transformed into a truly personal memento. So, why does the cookie’s cream glom to one side rather than splitting evenly between both? The manufacturing process may be to blame.

MIT engineers introduce the Oreometer | MIT News

Fans should also keep their eyes peeled for a chance to win a selection of the one-of-a-kind items through a competition going live after the event. There is no end to the Oreo-related debates. And recently, another divide in the world of Oreo eaters came to my attention: what the perfect twist looks like. London based designer Rina Wanti, known for her creds in Mandala and Henna design has seen her create pieces for the likes of Elton John and Burberry. Tomiwa Sosanya – A self-taught, 24-year-old designer who has sold his designs in over 20 countries, working for both household name brands and music artists As for the cookie itself, she suggests that if the inside of Oreo wafers were more textured, the cream might grip better onto both sides and split more evenly when twisted.While Oreo cream may not appear to possess fluid-like properties, it is considered a “yield stress fluid” — a soft solid when unperturbed that can start to flow under enough stress, the way toothpaste, frosting, certain cosmetics, and concrete do. The dramatic focal point of the Lab will be five dedicated customisation stations where guests can watch the creativity unfold, as the customisers work their magic. Here, blank notepads, water bottles and t-shirts will be given a customised makeover that transforms them into a uniquely styled accessory. Abstract artist, Nicolas Dixon, who has been adopted by the UK’s house music and DJ scene as one of its favourite artists.

Oreo twist?” Oreo shows off full range in new “What’s your Oreo twist?” Oreo shows off full range in new

Stefano Meloni – A Customs Lab artist for Vans in its flagship Oxford Street store, his customisation style is deeply ingrained in reflecting the customers personality There’s the fascinating problem of trying to get the cream to distribute evenly between the two wafers, which turns out to be really hard,” says Max Fan, an undergraduate in MIT’s Department of Mechanical Engineering.Aina Fontich – Originally from Barcelona and now based in Manchester, Aina is a freelance graphic designer who loves bold compositions, bright colours, and kitsch art. The team’s study isn’t simply a sweet diversion from bread-and-butter research; it’s also an opportunity to make the science of rheology accessible to others. To that end, the researchers have designed a 3D-printable “Oreometer” — a simple device that firmly grasps an Oreo cookie and uses pennies and rubber bands to control the twisting force that progressively twists the cookie open. Instructions for the tabletop device can be found here. The first major new launch by Oreo in three years, Twists are the brand’s first ever double-layered launches in the UK. The new products combine one layer of vanilla creme with another flavoured layer.

Asda Groceries

Emblazoned with bold stripes and coloured lights from floor to ceiling, a captivating window will show how the most familiar of items can be turned into something unique and conversation starting. Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers.” Study author Crystal Owens,a doctoral student inmechanical engineering, told USA TODAY she got the inspiration for the study from using a rheometer, which measures liquid and substances' responses to force. The laboratory instrument measures the affects on a fluid by moving one of two discs it is sandwiched between. The scientists, unfortunately, were not able to decipher how to manipulate the perfect split Oreo split with equal cream on each side of the cookie. In all, the team went through about 20 boxes of Oreos, including regular, Double Stuf, and Mega Stuf levels of filling, and regular, dark chocolate, and “golden” wafer flavors. Surprisingly, they found that no matter the amount of cream filling or flavor, the cream almost always separated onto one wafer.Curious as to whether others had explored the connection between Oreos and rheology, Owens found mention of a 2016 Princeton University study in which physicists first reported that indeed, when twisting Oreos by hand, the cream almost always came off on one wafer. Nicolas Dixon – Leeds born abstract artist, Nicolas has been adopted by the UK’s house music and DJ scene as one of its favourite artists with his versatile pieces featured everywhere from hotels to street murals