Both organisations were homegrown and, arguably, more sustainable in the long term than donor-driven initiatives. The problem definition default setting means that, whether explicitly or implicitly, development workers develop a bias towards externally, expert driven solutions (what has been effectively dubbed the reductive seduction of solving other people’s problems. To learn from the entire deep sharing, gain full precision, and understand the considerable nuances from Uri’s engaging stories, it’s “highly” recommended going to the full video interview. I felt the information he provides in the book is very practical and the reading is effortless and super interesting.

How many projects went haywire because the people building them out didn’t care about the problem, but only the solution? Ehud had a problem that was similar to mine: He needed maps for his app to work, but it was too expensive to license them from a third party. Even though I changed 4 boxes, the addition of the Problem box continues to generate the biggest mind shift in the resulting business model.

Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them. Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e. Levine attests, humbly, that Google knocking on the company's door last year was "a recognition that what we were doing was the right thing". Back then, the only way traffic information was used was with color-coding applied to the map—green meant there was no traffic, yellow meant there was traffic, and red meant the traffic was heavy.

Whether you're just starting out in business or have been running a company for years, there is something to be gained from Levine's insights and experiences. A well rounded overview of the different parts of building a startup - from ideation, pivoting and getting to your first MVP, to expansion, growth, raising capital and everything in between. Their mission to help drivers to avoid traffic jams as the North Star for our journey from the first day.Uri’s profile is so extensive that a summary is provided with the non-profit IEEE TEMS (see interview series - Stephen Ibaraki - “Transformational Leadership and Innovation. Levine's writing style is engaging and easy to follow, and I found myself highlighting and taking notes on almost every page.

These approaches are hybrid in that they do often require a problem formulation, but one that is purposely left very broad .

If you look to your daily problem solving, you will find someone fascinated with a solution so much that they try to fit it into any problem presented. It helps you clearly define the problem that worth fall in love with, it encourages you to keep going to that goal, and gives you the tools to do so.