The Centella Asiatica Extract (50%) soothes and relieves the irritated skin keeping skin radiant and healthy. Only just found out about Purito and wondering if it should be part of your routine? Here is everything you need to know about Purito & what makes it so special. What is Purito? Witch hazel is a smallish tree (up to 5m) that's native to North-America, has nice yellow flowers and is similar to the hazelnut bush (hence the name). It’s the - sodium form - cousin of the famous NMF, hyaluronic acid(HA). If HA does not tell you anything we have a super detailed, geeky explanation about it here. The TL; DR version of HA is that it's a huge polymer (big molecule from repeated subunits) found in the skin that acts as a sponge helping the skin to hold onto water, being plump and elastic. HA is famous for its crazy water holding capacity as it can bind up to 1000 times its own weight in water. A fatty acid that can be found naturally in the skin. In fact, it's the most common saturated fatty acidfound in animals and plants.

Purito Centella Green Level Recovery Cream 50ml | SEPHORA UK

With Hazel - loaded with active components (hamamelitannin, catechins, gallic acid) that have astringent, anti-inflammatory, antioxidant or anti-bacterial properties. Also well-known vasoconstrictor and promotes skin healing. A white to beige powder that is the golden standard emulsifier for emulsions (oil+water mixtures) that are difficult to stabilize. For those looking to refresh damaged and unhealthy skin, the Centella Green Level Recovery Cream from PURITO is the ideal choice. Made with 50% Centella Asiatica Extract, the Centella Green Level Recovery Cream has been specifically designed to soothe skin. The cream’s antibacterial properties ensure no nasty bacteria can do harm to your skin, while its stimulation of collagen formation in the dermis layer ensures that skin remains strong and healthy.

What ensures Purito skincare products are free from harmful ingredients?

Normal (well kind of - it's purified and deionized) water. Usually the main solvent in cosmetic products.

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Purify” means to purify their natural ingredients to create safe and clean products. “To” refers to a Chinese character meaning “soil”, alluding to the fact that their products aim to strengthen and repair the skin. Like how healthy roots help make for a healthy tree, Purito products aim to improve skin naturally over time. It's the chemically chopped up version of normal lecithin. Most often it's used to create liposomes and to coat and stabilize some other ingredient. what‑it‑does

An extremely common multitasker ingredient that gives your skin a nice soft feel (emollient) and gives body to creams and lotions. It also helps to stabilize oil-water mixes (emulsions), though it does not function as an emulsifier in itself. Its typical use level in most cream type formulas is 2-3%. A sugar beet-derivedamino acid derivative with nice skin protection and moisturization properties. Betaine's special thing is being an osmolyte, a molecule that helps to control cell-water balance. It is also a natural osmoprotectant, meaning that it attracts water away from the protein surface and thusprotects them from denaturation and increases their thermodynamic stability.