The first is an attempt to one-up Dos Equis' popular ad campaign, "The most interesting man in the world" (via Instagram). According to a new study, Drake’s Virginia Black American Whiskey is the worst value celebrity liquor on the market.

As a partner for his first drink, Drake has chosen none other than Brent Hocking, who has already made a name for himself as the founder of the Diddy-promoted luxury brand DeLeon Tequila. Virginia Black is best enjoyed in several ways — it can be drunk neat, on the rocks or as the defining element of a decadent cocktail. I actually made Virginia Black into some whiskey sours, and it was lovely, as the natural lemon got all the attention.Bottled up in a gold-capped container that would look more at home on your grandmother’s perfume shelf—or perhaps on the cover of Drake’s throwback-themed album T ake Care—than at the local watering hole, the whiskey matches the aesthetic of Hocking’s Los Angeles office, which is replete with shag rugs and neon lighting. If you’re like me, you probably can’t WAIT for the next rapper to release their self-branded spirit. It’s not uncommon for an artist to attach their name to a liquor brand; it’s been done dozens of times.

As a matter of fact, while the whiskey is gone the bottle remains on my mantle as a talking (and center) piece. If you're a Drake fan, or just a fan of SHEER DECADENCE Virginia Black is a whiskey you can definitely sip slow. The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice. This includes homes and offices in Northern Ireland, the Isle of Wight, the Isle of Man, the Scottish Islands, Scottish Highlands, Channel Islands and Scilly Isles. Whatever your choice, you’re sure to enjoy the smooth and subtle flavour sensations contained within this dark amber liquid.Even an insidery whiskey blog that dubbed Virginia Black “craptastic” commended it for not going the flavored-liquor route: “Finally someone has the balls to say, ‘Here, women, drink this—it’s whiskey. When Brent Hocking was a 27-year-old Bank of America mortgage loan merchant in the mid-1990s, he got his first real exposure to alcohol.