If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? So, the new Sliced Apple Rum features the brand’s iconic spiced rum infused with bold notes of sweet, juicy and crisp sliced apples. It also has a subtle hint of ginger to give you that warm taste. Overall, this fully-flavored rum will bring more life to any party. It could also refresh and soothe your mind if you prefer to have a moment to yourself. With a sharp knife and chopping board, cut a slice of apple and place on top of the drink to garnish.

Once faithful to the staid hybrid outerwear garment, Kate is in the throes of a major style evolution Hannah: Whilst it is exciting to launch a product that is going to delight consumers, the most challenging aspect is being bold and predicting what will successfully disrupt and change consumer behaviour. Eleanor: As the Senior Brand Manager for Captain Morgan, my role is to be the custodian for the brand, ensuring it is set up for future growth and success. I am responsible for driving and project managing the creation of the brand strategy and brand plans based on consumer and shopper insights to build brand equity. The variety of the role that comes with working closely with a cross-functional team really motivates me, getting to be involved in aspects from commercial to media, all helping to drive the development of our brand strategy.Tell us how this innovation came about? What it was like behind the scenes to get this to launch and into the hands of consumers? Laura: An Innovation Commercialisation Manager needs to work with stakeholders across the business daily and meet tight timelines to get all aspects of a launch ready for our live date. This includes working with Supply, Finance, Brand, Shopper, Category and Sales and Activation teams. You touch all areas of the business when you launch an innovation, so you get immense insight into all aspects of the Diageo business. You need to be super organised and be able to work at speed to meet deadlines. Laura: When I worked on this project, I was in the role of Innovation Commercialisation Manager for Rum, Non-alcoholic and Baileys, my role was to set up the ambition and the scale for our pipeline of innovations within those areas. We define the commercial and executional plan that will lead to a successful launch for our consumers, customers and for Diageo. So if you're looking to add some excitement to your fall bar menu, look no further than Captain Morgan.

Captain Morgan has announced a brand new flavour to join their line up of spirits - a Sliced Apple Spirit Drink. It's the latest flavour to drop from the brand following the release of the hugely popular Captain Morgan Tiki last Summer. Read More Related Articles

Captain Morgan Original Spiced Gold, a splash of spicy Ginger Ale, and a slice of lime to cut through the gingery heat.

Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered.I love the combination of the apple flavor and ginger beer. The drink is very similar to a Moscow Mule but with fall flair. It really is a very simple, but festive drink. Ingredients