These issues might even persuade you to turn Dolby Vision off on your sources where possible – especially as the 65OLED937’s Advanced HDR processing does such a fantastic job with regular HDR10 feeds.

We could spend a good few thousand words next on the myriad picture adjustments provided within Philips convoluted menu system. It really does feel like Philips has given you control over, well, everything. For the sake of everyone’s sanity, though, we’ll limit ourselves to saying that while enthusiasts may embrace and enjoy exploring the huge range of adjustments the 55OLED807 carries, it can all be a bit intimidating to more regular folk. The biggest step up comes from its brightness. We measured a decently sustained peak light output of nearly 870 nits on a white HDR window covering 10% of the 55-inch OLED807’s screen, which is around 100 nits up on the peak light output of the OLED806. This amounts to an almost 15% increase that can be keenly felt in both small bright highlights and full-screen brightness when watching HDR sources.To put it simply, Ambilight is a proprietary TV technology exclusive to Philips TVs, and in a saturated market full of near-identical goggle boxes, it really does help Philips stand out from the crowd. Ambilight is essentially the inclusion of an LED array around the side of a television, which projects color onto the wall behind a TV. The 65OLED937’s HDR support is excellent. As well as the now de rigueur HDR10 and HLG, it caters for both of the ‘premium’ HDR10+ and Dolby Vision formats, with their extra scene-by-scene picture data. This means, simply, that the TV will always take in the best version of any content you feed it. If only all TV brands would take such an apolitical, consumer-friendly stance on the HDR experience. Panel uniformity is very good on the Philips 65OLED807 with no signs of dirty screen effect or banding on brighter patterns. A 5% grey slide held up well with just some mild banding seen in very dark surroundings, however, this is not seen within actual viewing content, even in dark scenes in dim viewing surroundings. We also didn’t encounter any vignetting to the edges of the panel. Even LG’s gorgeous G2 series, which also uses the new EX panel and a heatsink element, doesn’t seem to push quite as far in brightness terms as the 65OLED937 – at least when it comes to classic bright HDR highlights such as glints of sunlight reflecting off metal or glass. Its picture quality, meanwhile, takes a relatively aggressive approach that will win it many fans in both crowded electronics stores and living rooms – yet it also carries modes able to give you a more accurate picture if that’s your bag. Even its sound is way more powerful than that of most rivals.

It feels, too, as if some of the provided picture tweaks can work against each other. For instance, running the Advanced HDR Tone Mapping feature in conjunction with the Maximum HDR Perfect setting can cause dark scenes to start to look a bit unstable. Precious few TVs at the OLED807’s price point carry a 70W audio system – never mind a 70W audio system with a dedicated bass speaker. It’s hardly surprising, then, to find that this Philips model sounds far better than the vast majority of other TVs in its class, despite the remarkable thinness that characterises much of its bodywork.Google Assistant is available on Philips Android TVs running on Android O (8) or higher OS version. Google Assistant is available in selected languages and countries.