Olver, Lynne (2000). "Food Timeline: popular American foods by decade: Tang, The "Space Age" Drink". The Food Timeline. Tang is an American drink mix brand that was formulated by General Foods Corporation food scientist William A. Mitchell [1] and General Foods Corporation chemist William Bruce James [2] in 1957, and first marketed in powdered form in 1959. [3] [4] The Tang brand is currently owned in most countries by Mondelēz International, a North American company spun off from Kraft Foods in 2012. Kraft Heinz owns the Tang brand in North America. Tang breakfast drink". Spokesman-Review. (Spokane, Washington). (advertisement). February 12, 1960. p.27. Tang is sold in about thirty-five countries and is available in a variety of flavors depending on location. [18] The top three markets for Tang around the world are Brazil, Argentina, and the Philippines. [19] Instead, this citrusy sweet tea mix has become an American standard. The proportions change from recipe to recipe, but standard ingredients include instant tea powder, lemonade powder, Tang, and frequently cinnamon, cloves and/or nutmeg for extra spice.

In June 2011, Kraft Foods announced that Tang has become its twelfth billion-dollar brand, with global sales nearly doubling since 2006. [20] The brand in 2010 controlled a category-best 15.6% of the international powder concentrate market [20] although, like other highly processed or sweetened beverages, demand in developed economies has stagnated or fallen in line with consumers increasing preference for lower calorie drinks. [21] In 2018, Tang's manufacturer Mondelez reported a drop in sales following the introduction of tax on calorific sweetened beverages in the Philippines. [22] See also [ edit ] General Foods Corporation food scientist William A. Mitchell and chemist William Bruce James formulated and trademarked Tang in 1957. [1] [2] [9] Tang entered test markets in 1958 and was available to the public beginning in 1959. [9] In 2009, another version of Tang emerged in 20USfloz (590ml) containers making only 6 US quarts (5,700ml). Lippman, Laura (July 19, 1999). "A match made in heavens; Consumers: Products linked to the 1960s Apollo missions saw over-the- moon sales and in turn helped promote the space program. An exhibit has landed at the Enoch Pratt Free Librar". Baltimore Sun. Whether you’re jonesing for a blast from the past or looking for something new to experiment with, grab a canister of Tang and make these fun and slightly retro recipes.a b Lippman, Laura (July 19, 1999). "A match made in heavens; Consumers: Products linked to the 1960s Apollo missions saw over-the- moon sales and in turn helped promote the space program. An exhibit has landed at the Enoch Pratt Free Library". Baltimore Sun. Pearlman, Robert Z. (November 23, 2006). "Space Food: From Squeeze Tubes To Celebrity Chefs". Space.com. Ann Vandermey (December 12, 2011). "What ever happened to Tang?". Fortune . Retrieved June 10, 2019.

Othel V. Campos (June 6, 2018). "Sweetened beverage tax under Train reduces sales of Tang powdered juice". Manila Standard . Retrieved June 10, 2019. Not only that, but home cooks around the world have been showing their ingenuity by using Tang in dishes that go far beyond a simple stir-it-up breakfast drink. Probably the most well-known Tang recipe, this hot beverage is another one of those community cookbook staples. It’s also frequently referred to as Russian tea, but it bears little resemblance to the strong tea served with lemon and sugar that was the drink’s original inspiration.Courter, Barry (May 13, 2007). "Boomers collect artifacts, memories of NASA's heyday". Times Free Press. Archived from the original on September 30, 2011. Orange flavored Tang contributes to most sales worldwide; however, there are a wide range of flavors of Tang offered globally. [18] Some of these flavors include grape, lemon, mango, pineapple, and many more. [18] Sales [ edit ] If you’d like to add fresh fruit like chopped peaches, sliced strawberries or whole blueberries to your pops, fill the molds with fruit and then pour the liquid in. For a creamier treat, blend Tang with vanilla or coconut Greek yogurt before pouring. According to the preparation instructions on the 20 oz (590 ml) Tang orange drink mix, 2 level tablespoons of the Tang drink mix can be combined with 1 cup or 8 fl oz (240 ml) of cold water for 1 serving of the beverage. [17] In the Middle East, more than half of Tang's annual sales occur in just six weeks around Ramadan. [18]

Sales of Tang were poor until NASA used it on John Glenn's Mercury flight in February 1962, [5] and on subsequent Gemini missions. [6] Since then it has been closely associated with the U.S. human spaceflight program, which created the misconception that Tang was invented for the space program. [7] [8] History [ edit ]No ice cream maker? No problem! This recipe for lemon and orange Tang ice cream uses a simplified method called semifreddo, Italian for “half-cold.” By making an easy egg-free custard, then partially freezing, blending, then freezing again, the ice cream results in a soft and mousselike texture. If you love the flavor of orange sherbet but the consistency of soft-serve custard, this might be your ideal dessert.