People. Here’s where we cross into the extended 7 Ps. People refers to “human interfaces” where needed—a way for customers to connect with real people on your team during the marketing process.

Let’s explore each of these one by one. You may decide to use one over another or use them in combination with each other. The Seven Ps of Marketing Like we mentioned earlier, this marketing principle covers most of the strategies and tactics that people think of when they think of marketing and advertising .

The 4 Ps of Marketing

The main idea behind content marketing is creating content that helps inform your audience and solve their problems. This achieves a few important goals: Don’t forget to make sure your outsourced partner has data-driven decision-making, analytics reporting, automation, and responsive design expertise. Market research should take a deep dive into your audience: their traits, desires, needs, and behaviors. Market segmentation can help you identify these key considerations, which then sets you up to deliver star products that they really love.

The Promotion variable describes any activity of effort by the company to let people know about their product, whether it’s a special event, posters, print ads, social media campaigns, and basically anything that would raise visibility and awareness for their product. Great Marketing Starts with the Right Mindset Your target market are more than just the people you’ll be selling to; they can be existing customers who want to continue patronizing your company, potential customers who are on the fence between you and a competitor, or business clients that are considering you as trading partners. Price: To determine how much your product should cost, you’ll need to do some research. Learn how your competitors price their offerings, and understand how much consumers are willing to pay. Will specific locations get the product? For example, if you sell cold weather clothing, you might not distribute as much to Florida and you might in Minnesota. That knowledge will help you develop a distinct way of speaking to your audience (i.e., language, tone, images, etc.).If you’re in a new role, spend the time to learn about each department in the business and how they impact the products or services. Ask for their processes and use them to influence your marketing strategy. If you sell an expensive product, you need to use different channels than if you sell a cheap product.

You might have already realised that many of these elements are out of your hands as a marketer (unless you’re a one-person business owner, designer and marketer). Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights. Where will you sell your product? Ultimately, you need to meet your customers where they are — whether that's an e-commerce store or a retail location. Consider where your competitors sell their products and how they differentiate themselves. Promotion Your outsourced CMO should have plenty of marketing courses under their belt. Make sure they know your industry so they can identify trends, opportunities, and potential threats.If you’re a small business owner, then it’s important to stay involved in the marketing process yourself. You try to demo the product but can’t present it to its full potential. People are asking questions you don’t know the answer to. Whoops.