Yellow is the contrary color. It usually means that something has two sides or that a character is feeling pulled in two directions. The past decade has been another complicated one for the colour. Millennials even had their own shade of pink – but this watered-down hue was an almost apologetic version. "The kind of pinks that have done really well in the past few years and transcended girliness have been yellow and grey-based pinks, instead of the blue-based pinks, like Barbie pink and Legally Blonde pink," says St Clair. The absence of red would symbolize the removal of aggression, increased heart rate, fear, anger, and even the ability to act and make decisions. All of which was very true when it came to the world of Barbie ®. The production design is truly incredible - and insane attention to detail was given to make this a surreal and thrilling adventure for both kids and adults. People are happy to find something that captures the imagination and transports them to somewhere simple, happy, and fun,” Miguel said, “ and pink is that.” ( Miguel WHO)

I believe all of this contributed to the creation of the movie and Mattel ® being willing to work with the studio. Most importantly it’s, for us, it’s really a symbolism of empowerment. Barbie® is the original girl empowerment brand,” Culmone said. Around this time, pink also emerged as a symbol of celebration, self-identification and pride in the LGBTQ+ community – who in the 1970s reclaimed the colour from its dark past in Nazi Germany, when pink triangles were used to identify gay prisoners in concentration camps. In the 1980s, the pink triangle became a sign of resistance, featuring on posters during the Aids crisis, and remains a powerful symbol in the queer community. We've seen Barbie's history, and we've analyzed the movie...but we haven't yet looked at the marketing efforts by Warner Brothers ® to make the movie a hit.If all this showed how powerful pink could be, some harnessed that power to their advantage. Politicians like Hillary Clinton and Nancy Pelosi embraced pink suits – a way to subtly wield authority while also reassuring that they weren't a threat. This idea was explored in popular culture, too. In Legally Blonde, the pink-obsessed Elle Woods (played by Reese Witherspoon) is dismissed as a dumb blonde – but lands a place at Harvard Law School ( "What, like it's hard?") and graduates top of her class.

Not surprisingly, Barbieland ® is filled with all pastel colors. If you've know about color analysis, this would be within the traditional "spring" palette. That means every color has a white undertone - giving it that spring feeling. Very light, bright, happy, and young. The Barbie ® movie encapsulates the power of nostalgia, history, culture and color psychology. The epitome of how successfully a brand can become if it thinks completely and emotionally through a marketing campaign. This has led to discussions about the influence of media, including toys like Barbie ®, on individuals' self-perception and self-worth. You can see the color of the logo has been many varieties of pink. I would say their color is currently hot pink, but they say magenta.I'm pretty sure it's because they want to tie in with the boldness and revolution of the color - especially since the movie was released the same year Pantone ® named a red-based magenta color of the year!From television commercials to print advertisements, Barbie ®'s creators consistently emphasized the allure of her dream-like world, which resonated with children's fantasies. The first is gender norms and stereotypes. The color pink, often linked to femininity, has sparked conversations about how societal expectations influence the way we perceive and define gender roles. Barbie ®'s marketing campaign stands as a testament to the power of color psychology and its ability to shape perceptions, influence emotions and create cultural phenomena. And it proves that color is key to creativity, connection, conversion and a lasting emotional memory. That's what's so powerfully interesting about Barbiecore ®. Perhaps the most powerful visual link between a brand and its color in history. Where people show their allegiance to a brand by wearing its color.

If you've been anywhere with an internet connection lately, you've seen posts about the Barbie ® movie. People are going to theaters; brands are showcasing their newest Barbie ® pink product + even a Barbie-themed Air BnB is getting attention in California. The movie was all about Barbie in the real world, and the marketing department made the genius move to bring Barbie ® into our real world, with Mattel ® leading the charge.The movie cost over 145 million dollars to make. For context, that's just as much if not more, than the biggest Marvel ® movies. As Ken tries to say goodnight, the lighting turns blue as she turns him down once again from the romance he so desperately wants.