The trends suggest how Intelex’s‘bigger’ toys will appeal to value-conscious shoppers looking for affordable toys for multiple purposes, with the added advantage of them being impressive gifts at kids birthday parties!

In particular, the likes of larger sized plush toys were mentioned alongside doll’s houses and inflatable toys, with toy makers increasingly creating toys that give kids more freedom than ever to play exactly how they want.The Intelex Stand will be found at Booth 6083, where the latest product ranges, including the Hooty™ range and YooHoo & Friends™ will be showcased.

Available at Debenhams, and at other major retailers and independent stores, you can expect our Knitted Warmers, particularly pig and bunny to be in high demand after their TV debut! Last but not least, what little girls wouldn’t love our adorable Hootys™ range? Available in plush or floral styles and with the owl trend still going strong, our owl themed Hootys™ are available as screen wipes or fully heatable soft toys, the perfect little bed warming companions. Our Hooty™ owl range was incredibly popular during 2013. The additions of Snowy Hooty™ and the pretty adorable Hooty™ Friends collection, along with the useful Hooty™ screen cleaners were all very well received by the trade. In 2014, we will be expanding our Hooty™range with a number of exciting products that you will be able to browse at our Toy Fair stand. Very practical, and the advertised odour is perfectly suited to its target use – being strong enough to notice yet not overpowering. On a final note, our retail customers can look forward to a new well-known licensed character who will be joining the Intelex ranks during the course of 2014!To be held at the Kensington Olympia, the stunning exhibition centre located in West London, Toy Fair gives us the chance to showcase our ever growing portfolio to customers new and old and we’ve got some exciting new products to be launched in 2014.

The entire Warmies® plush toy can be gently warmed in the microwave and in less than two minutes will offer a colourful, fun and friendly alternative to the traditional hot water bottle. This Christmas we have a tremendous range of toys from old favourites to familiar faces from television. Take Gromit™, of Wallace and Gromit™ fame. A fixture on the telly at Christmas year on year, Gromit™ is one of the stars of our licensed range, alongside his best mate Shaun the Sheep™. While you watch their adventures on the TV this Christmas, why not have them keep you warm as well?

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The emphasis on large-sized toys can be seen in contrast to the micro trend that has been prevalent in the last few years. Everyone who we have introduced to Bunty have instantly fallen for him, and struggle to resist the urge to touch, squeeze or play with him. Of course, this bodes very well for Intelex, with our ever expanding range of microwaveable plush toys , with plenty of new toys developed for 2014. We have innovated toys that offer great sensory play, with interesting fabric textures and glorious-smelling scents including our very well received warmable Christmas Jumpers . The anticipated ‘ Warmies®’ are a fine example of this. Moreover, the microwaveable features of our designs mean our products can be used as practical and fun alternatives to the traditional hot water bottle.