This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book is obviously one successful designer’s opinion, so it’s to be taken with a pinch of salt, and although it’s an updated version I still think a few things are a bit outdated. In the first chapter, Shaughnessy discusses attributes needed by the modern designer and I found myself nodding along with him in agreement – I spent my childhood copying lettering off everything I coudl without even realising what it was I enjoyed about it, and some of the habits he discusses are definitely habits that I have picked up since becoming a designer. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers.

This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. I should note that while this book is geared towards graphic designers, the advice in it applies to probably 90% of design disciplines.Got this book as a belated birthday gift for my boyfriend who's just finished graphic design and apparently he really liked it. Excellent book for graphic designers interested in furthering their knowledge of the practical implications of a career in design.

It has a lot of information relating to portfolios, presenting yourself, interviews, landing your first job.

The title is great but not really suitable for this book as the question of ‘How to be a graphic designer without loosing your soul’ wasn’t really answered. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice.

My favorite parts perhaps are an emphasis on a often neglected aspect of freelancing: be nice, don't be a sourpuss and have some EQ. I admit, I was a bit worried about the "without losing your soul" in the title of the book before starting, but Adrian Shaughnessy turned out not to be nearly as romantic as I expected; he even argues that self-initiated projects ("personal projects") usually are not a good way to promote oneself and get new clients – something that doesn't resonate well with the title, and something I don't agree with even though I don't believe in souls. This books gives great insight on the structure of the graphic design world from the perspective of successful working designers.Author Adrian shared what we are already aware of (maybe because I read the second edition), but reading the same thought from another creative man and from another country brings connection in terms of hustle, fear and learning. Can't say much more about it due to the fact that I haven't read it, however, listening to graphic designers perspective it is a good deal! it WILL tell you what to do once you've acquired the software skills, graduated from a fine arts school, developed an eye for design, and found a partner with whom to start your own agency. If you are in the same situation, with a person who's just settling in in this industry don't hesitate getting this book! The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.