Linotype confessed by the time of a 1976 advertorial that things had become somewhat confused: "the series was not planned as a whole from its conception. Helvetica Textbook is an alternate design of the typeface, which uses 'schoolbook' stylistic alternates to increase distinguishability: a seriffed capital 'i' and 'j' to increase distinguishability, a 'q' with a flick upwards and other differences, such as the digits '1' and '4' similar to how handwritten digits are. It is named after and designed by Manop Srisomporn, who designed several typefaces for Thai using the same innovations he used for Manoptica (such as an adaptation of Eurostile). It was also selected by Guillermo del Toro as one of the top comics out of Japan today for Asahi News' SUGOI Japan project. In front of a large crowd, a magician takes a yen banknote from Pino and turns it into a kamaboko (fish cake).

Neue Helvetica ( German pronunciation: [ˈnɔʏ̯ə]), sometimes Helvetica Neue in some digital files, [83] is a reworking of the typeface with a more structurally unified set of heights and widths. It also includes a number of alternate characters including curled lower-case "L", spurless rounded "G", a straight-legged "R" (found in Neue Haas Grotesk), single-story "a" (found in Helvetica Textbook) and lowercase "u" without a spur.

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Helvetica's G has a spur at bottom right; Arial does not, but instead has a vertical stroke connecting the curved portion to the crossbar. Helvetica Inserat (German for advertisement) is a version designed primarily for use in the advertising industry: this is a narrow variant that is tighter than Helvetica Black Condensed. In the late 1970s and 1980s, Linotype licensed Helvetica to Xerox, Adobe and Apple, guaranteeing its importance in digital printing by making it one of the core fonts of the PostScript page description language.A consistent typography is fundamental to corporate identity, and three faces from the Helvetica type family have been adopted for purposes of the FIP. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). Unlike Helvetica, the capitals are reduced in size so the lower-case ascenders rise above them, a common feature associated with text typefaces. Helvetica is a common choice for commercial wordmarks, including those for 3M (including Scotch Tape), Adult Swim, American Apparel, BASF, Behance, Blaupunkt, BMW, Diaspora, ECM, Funimation, General Motors (until 2021), J.