I have tried soooooo many purple/blue shampoos to tone down the brassiness in my hair and enhance my natural grey, and they were all disasters! Icy Blond counteracts naturally occurring yellow-undertones and deposits ash tones in ultra-light, cool-toned blondes. The Icy Blonde shampoo provides gentle cleansing and is infused with black pigments that reduce yellow and orange tones, improving ash tones in blonde hair. After cleansing, apply icy blond conditioner evenly over damp hair, leave in for a few minutes, then rinse. It is specially developed for blonde hair and helps maintain the cool and icy blonde shade that many aspire to.

Icy blond shampoo and conditioner contains all of the hair health promoting ingredients that is the signature of all milk_shake care and styling products. The icy blond products contain pigments that can give a very intense result, especially on porous hair; once the desired result has been reached, alternate with a different conditioner to maintain the results. While natural blondes have to contend with environmental factors like water deposits, there is a whole other side of care for “bottle” blondes.I like to be out in the sun and my hair goes yellow, after putting on the icy blond shampoo and condition I have a beautiful ash colour and have put my root touch up appointment back 3 weeks as all my hair now blends beautifully. The milk_shake icy blond shampoo really helps to neutralize the yellow and brassy of the hair and keep the cold shades of the blond longer. This gentle yet powerful family of products can be used weekly to maintain a brass-free effect and promote hair health. My natural grey looks creamy and rich, and it's toned down the leftover of my natural/lightened original colour so that it blends better whilst I go through the process of cutting/growing out any residual. We will introduce you exclusively to Newpay finance products provided by NewDay Limited under this Introducer Appointed Representative arrangement.

The main difference between these two blonde care product families is that Icy Blonde contains a specific black pigment which will amplify existing ash and cool tones in the hair, and if left on for longer periods create a silver effect in very light hair. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. This formula is further enriched with our patented integrity 41® complex, for improved strength and vitality. It supports the hair with milk proteins that improve its structure and enable a healthy and vibrant finish.Silver Shine contains violet pigments, which counteract yellow tones giving a cool neutral blond tone to hair. Our now infamous purple tinted formula neutralizes unwanted yellow tones in blond, lightened, and grey hair.